We offer all of these things and more. Please contact us if you're ready to get started, or else read on for a brief explanation of why we think each point is important.

Experience in Legal Marketing

You need a lead provider with experience in law firm marketing online. That's because most leads come from large-scale online advertising campaigns.

Experienced firms are more likely to execute these campaigns efficiently. They'll also have practice in setting expectations more effectively. That means better value and higher quality leads for you.

Exclusivity for Each Lead

If you're paying for leads, you definitely want exclusivity. Most if not all reputable lead generation agencies will explicitly tell you that you get exclusive access to every lead they sent you.

Easy-To-Use Systems

Purchasing leads online is typically not something you do when you have a lot of time on your hands. With that in mind, everything about the lead buying process should be straightforward and easy to learn.

You want to save time and increase revenue without adding surprise costs to your operating budget. The best lead agencies understand this and provide ways to interact with and integrate lead data easily.

Real-Time Lead Delivery

You might not always be able to act immediately when a potential client shows interest in your firm. However, you will always want the option to do so. That's why it's important to get an agency that will deliver your leads in real time.

Good People (or People, Period)

Automation is taking over more and more aspects of our professional lives. While it's true that it can make things more efficient, it's always good to know there's someone who cares on the other side of the computer who can solve complex issues if necessary. Having direct and immediate access to service and support is a must.

Low Maintenance Partnerships

The best types of business partnerships are the ones you forget are even there. Any lead generation service that you use should integrate seamlessly with your current operations — you don't want to have to keep tweaking things. Reliable service, simplified billing, and consistent communication also make a big difference.

Flexible Packages

There is no one-size-fits-all option when it comes to lead generation for law firms. Even categorized plans can be onerous because each firm needs a different amount of leads per month. Your firm might even have radically different levels of demand from one month to the next. Make sure you have an agency that is willing to work on your terms, delivering only what you need.

Low-Pressure Sales

Most of the work of law firm lead generation is done using highly targeted, sophisticated marketing campaigns. Needless to say, agencies apply similar techniques to their own business development strategies.

With this in mind, it follows that any attorney who contacts a lead generation agency should already be a high-quality lead. There should be no need for high-pressure sales — the first conversation should lean more towards a personal consultation, providing specific pricing and service information.

Pre-Qualification for All Leads

The internet is used by many real people searching for lawyers. However, it's also full of spam, automated programs, and many other time-wasters.

Pre-qualification filters out the rest and provides real, human interest. This process should be applied automatically to keep costs down and increase the profitability of your lead purchases.

Nationwide Lead Capture Campaigns

Even if you operate in a relatively small geographic area, such as a single county or city, you'll want the support of an agency that runs nationwide (or at least regional) campaigns. The reason comes from the economy of scale. These campaigns would not be feasible or even desirable to run yourself, but they still generate leads that you could use.

Larger campaigns still capture local traffic. When buying leads online, you are essentially delegating the administration of these campaigns and splitting the costs with many other law firms. Since the other firms operate in different territories, and since each lead should absolutely be exclusive, you get the benefits of cooperation without the extra work of competition.

Statements of Risk Assumption

One reason you buy leads is so you don't have to run your own campaigns. It's less work, but it should also represent less risk.

Legal advertising and marketing come with certain ethical pitfalls. This applies as much to lead generation as it does to a pay-per-click ad campaign or a newspaper ad. You want a company that explicitly assumes these risks on your behalf.

Fair Pricing

Last on the list is price. It's important to have a relatively low-cost lead generation service. Relative, of course, to the amount of revenue the leads create for your firm.

Qualified, fresh, exclusive leads generated by experienced companies should convert more reliably. That's why, when we talk about price, we talk about fairness instead of absolute cost. More work goes into better leads, but you also tend to get more out of them.

Contact Us Today

Our real-time, exclusive, qualified leads and no-commitment monthly plans come backed with years of experience in online lawyer marketing. Contact us today to learn more, or to get started with your first round of potential new clients.