Forward Lawyer Marketing and its subsidiaries and affiliated entities (collectively “Forward Marketing Chicago,” “Forward Marketing Chicago, LLC,” “we”, “us” or “our”) is primarily engaged in the business of digital marketing for the Legal industry that assists Legal clients and other third parties market and sell Legal products and services to Consumers through our programs for online Consumer referrals, client marketing products and services, email marketing, postal advertising and online advertising. The primary component of our business is the collection of Personal Information voluntarily provided by Consumers in order to refer the Consumer to Third Party clients and other Third Parties offering products and services related to the Legal field.
“Consumer” means a natural person.
“Personal Information” means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.
“Third Party” means a person or entity not owned, operated or controlled by COMPANY or any person or entity owned, operated or controlled by COMPANY.
We collect Voluntarily-Provided Personal Information and Automatically-Collected Personal Information through the means described below.
Voluntarily-Provided Personal Information
•First and last names
•Mobile and landline phone numbers
“Consumer Requests” means the submission of a specific request online from a Consumer that (i) is initiated by the Consumer; (ii) contains Voluntarily-Provided Personal Information furnished by the Consumer; and (iii) expresses the Consumer’s interest in (1) Getting connected with an attorney who provides the legal services they are looking for or other information regarding legal services such as a quote; or (2) other products and services offered by Third Parties. We collect Voluntarily-Provided Personal Information in Consumer Requests submitted by Consumers directly from COMPANY Sites or that were submitted by Consumers through Third Parties and that were acquired by us from the Third Parties in order to provide the Consumer’s Voluntarily-Provided Personal Information to a Legal client other Third Party that can contact the Consumer directly and provide the Consumer the product, service or information that the Consumer has requested or in which the Consumer may have an interest or to send the Consumer advertising, marketing or content. Consumers may come to COMPANY Sites to submit Consumer Requests directly by visiting a COMPANY Site or may indirectly submit Consumer Requests to us by clicking on advertisements or links to COMPANY Sites that COMPANY places or has placed on Third Party sites, social media platforms or emails sent by COMPANY or Third Parties.
“Automatically-Collected Personal Information” is Personal Information collected automatically through the use of Data Technologies without any action or entry of Personal Information by a Consumer when the Consumer visits or uses COMPANY Sites or Third Party sites. Automatically-Collected Information does not identify a Consumer personally and cannot be linked back to a Consumer unless the Consumer decides at some point to identify the Consumer by submitting Voluntarily-Provided Information.
•Online identifier Internet Protocol address
“Data Technologies” are technologies, such as cookies, local shared objects, pixels and web beacons, used to collect information about your actions and your visit to COMPANY Sites or Third Party sites, and includes all current and similar future technologies, including anonymous advertising identifications used on mobile devices and otherwise in a manner similar to cookies. One or more Data Technologies may be used on the COMPANY Sites and other websites and mobile applications (that may not be the COMPANY Sites) by COMPANY or Third Parties. Data Technologies may be used to collect information about web pages you visited and visit and to transmit information to you or about you and connect information about you from different sources, websites, devices, and mobile applications. COMPANY places or "sets" COMPANY cookies on a Consumer’s computer or device when the Consumer visits COMPANY Sites. We may also set cookies on a Consumer’s computer or device on behalf of Third Parties authorized by COMPANY or may enable certain Third Parties to set their own cookies on the Consumer’s computer or device.
COMPANY uses Third Party tracking services for which COMPANY sets cookies on your computer or enables the Third Party tracking services to set cookies on your computer or device, when you visit COMPANY Sites. These cookies track visits, page views and clickstream behavior. Third Party tracking services report this data to COMPANY in aggregated form so COMPANY can better understand our users and improve the COMPANY Sites. COMPANY shares such anonymous, aggregated information obtained from these cookies with our advertisers and other Third Parties.
Anytime you visit COMPANY Sites, we collect the Internet Protocol (“IP”) address to help diagnose problems with our servers, administer the COMPANY Sites and track site usage statistics. A Consumer’s IP address may vary each time the Consumer visits, or it may be the same, depending on how the Consumer accesses the Internet. We also collect information on whether the Consumer reached an COMPANY Site by clicking on a link or advertisement on a Third Party site, which helps us to maximize our Internet exposure, and to understand the interests of our users. We also collect information on the Consumer’s ISP or mobile carrier and the type of handheld or mobile device the Consumer used. All of this information is collected and used only in the aggregate; that is, it is entered into our database, where we can use it to generate overall reports on our visitors, but not reports about individual visitors.
Personal Information collected by COMPANY is used internally by COMPANY to improve the content or layout of the COMPANY Sites; improve user experience on COMPANY Sites; provide services requested by users of the COMPANY Sites; respond to questions, requests or complaints from Consumers; request feedback from Consumers; develop new products and services; evaluate the effectiveness of the COMPANY Sites; and to contact Consumers for marketing purposes, including through email and SMS/text marketing.
When a Consumer provides the Consumer’s email address as Voluntarily-Provided Information, we automatically include the Consumer’s name and email address and other Voluntarily-Provided Information in our marketing database to receive email communications from us that contain marketing, advertisements and content. We may collect information regarding the effectiveness of our email and other communications with the Consumer.
We may sell, disclose, or transfer Personal Information to Third Parties under the following circumstances:
•To Third Parties, that can provide the Consumer with the products, services or information that the Consumer has requested;
•To our advertiser clients to assess the effectiveness of advertising campaigns we have provided for them;
•To other digital marketing services companies that purchase Consumer Requests from COMPANY for sale, disclosure or transfer to such Third Party’s customers;
•To service providers that may provide services or perform functions on our behalf;
•To Third Party vendors and suppliers of products and services in which the Consumer has expressed an interest or about which a Consumer has requested information;
•To Third Parties that may wish to send the Consumer email, postal mail or SMS/text messages containing advertising or marketing materials regarding products or services that the Consumer may find of interest; and
•To enforce our rights or as required by law or order of a court or government agency.
In addition, we provide you the opportunity to indicate your preferences as to what types of offerings of products or services you wish to receive from third parties or, subject to the exceptions below, to opt-out of disclosures to those third parties altogether. You may update your preferences at any time by contacting us at email@example.com. Those third parties who receive your Personal Information prior to your opt-out will remain able to send you communications, subject to their privacy policies and practices. To opt-out from receiving third party emails, you must contact those third parties directly.
Even if a Consumer decides not to receive offers or other product or service information, COMPANY, other product and services providers, fulfillment third-parties and other referral services with which COMPANY has relationships, may use a phone number, mailing address or email address that the Consumer has provided to contact the Consumer regarding a Consumer Request that the Consumer submitted. Additionally, phone numbers and email addresses may be used to conduct customer surveys regarding individual experiences with COMPANY, attorneys, or other product and services providers. Phone numbers and email addresses are made available only to COMPANY, its affiliates, other referral services, fulfillment third parties and other referral services who receive a Consumer Request.
Consumers have a number of choices regarding certain Data Technologies.
Most web browsers automatically accept cookies, but a Consumer can usually modify the Consumer’s browser’s setting to decline cookies if the Consumer prefers. Consumers have the ability to accept or decline cookies by modifying the Consumer’s browser settings, and our websites are viewable even if the Consumer disables the cookie function on the Consumer’s browser. However, if a Consumer disables cookies, note that certain features may not function properly or at all as a result, and some advanced and customized features or offerings will not be available to the Consumer, including personalization features.
If a Consumer prefers not to accept cookies, the Consumer should consult documentation for the Consumer’s browser or device for more information. Most browsers will explain how to view and disable cookies under the help portion of the toolbar or notify the Consumer when the Consumer receives a new cookie. Use of third party cookies is subject to the privacy policies and opt-out procedures of these third parties and not COMPANY's policy and procedures. Please click here www.networkadvertising.org in order to learn more about the data and information collection and use practices of some of the third parties for which we set cookies on COMPANY Websites or for which we enable to set their own cookies. Please click here http://www.networkadvertising.org/managing/opt_out.asp in order to learn more about the "opt-out" procedures of some of these third parties. At times, not all of the third parties for which we set cookies on COMPANY Websites or for which we enable to set their own cookies are included in the preceding link to opt-out from these cookies. Should you wish to opt-out of these cookies, a Consumer will need to access the third party’s website to determine their opt-out procedure.
A Consumer may also render some web beacons unusable by rejecting their associated cookies and disable or delete similar data used by browser add-ons, such as flash cookies, by changing the add-on's settings or opting out at www.evidon.com or the website of the technology provider.
A Consumer may refuse to accept a cookie from us on mobile devices by adjusting the use of advertising identifiers through the settings on the Consumer’s computer or device. A Consumer’s mobile device may also have settings that allow the Consumer to prevent sharing Geolocation Information with us. Consumers should consult their mobile device’s settings or help documentation for more information about exercising these options. Consumers can opt out of delivery of interest-based advertising to the Consumer by multiple companies by visiting www.aboutads.info/choices, www.networkadvertising.org/managing/opt_out.asp and www.evidon.com. Please note that even if a Consumer opts out, the Consumer will continue to receive advertisements, but the advertisements will not be tailored to the Consumer’s specific interests.
COMPANY has implemented commercially reasonable administrative, technical, personnel, and physical security measures designed to help protect the Personal Information stored in our systems against loss, theft and unauthorized use, disclosure or modification. For example, we limit access to Personal Information to employees who we believe reasonably need to come into access that information. We also employ processes (such as password hashing, login auditing, and idle session termination) to protect against unauthorized access to Personal Information. Technical measures also include use of firewall protection. We use TLS (Transport Layer Security) encryption technology to protect Personal Information during transmission.
Some of our service providers may store information in servers hosted in countries outside the United States, UK and EU. As such, Personal Information may be subject to the laws of other countries, where the data protection and other laws may not be as comprehensive as those in the United States, UK and EU. Personal Information may be disclosed in response to inquiries or requests from government authorities in the countries in which we operate.
A Consumer’s Personal Information is collected by a Third Party:
•When the Consumer initially provides the Third Party the Consumer’s Personal Information on a Third Party site and not on an COMPANY site.
•When a Consumer clicks on a link to a Third Party site from an COMPANY Site, including clicking on an Third Party advertisement placed on an COMPANY Site, the Consumer will leave the COMPANY Site the Consumer was visiting and be redirected to the Third Party site.
•When we sell or otherwise transfer or disclose the Consumer’s Personal Information to the Third Party, for example, when we sell a Consumer Request to a client to contact the Consumer regarding the information, product or services the Consumer requested.
•When COMPANY authorizes a Third Party to place the Third Party’s cookie or other Data Technology on an COMPANY site.
•When COMPANY authorizes a Third Party to offer their products and services on COMPANY Sites through use of a "framed" format, where the COMPANY border will surround the pages served by the Third Party, or by directly linking the user to the Third Party’s sites. In either case, the Third Party is prominently identified.
To exercise your right to opt-out from the sale of your Personal Information, you must submit a request to our Consumer Care Department by email at firstname.lastname@example.org.
We will act upon your request to opt-out from the sale of your Personal Information within fifteen (15) days after receipt of your request, and will notify all third parties to whom your Personal Information was sold, shared, or disclosed within the ninety (90) days prior to receipt of your request that you have exercised your right to opt-out and instruct these third parties to not to further sell, share or disclose your Personal Information. Upon completing these third-party notifications, we will notify you that these third-party notifications have been completed.
Once you make an opt-out request, if we wish to ask you to reauthorize sales of your Personal Information, we will wait at least twelve (12) months before asking you to reauthorize personal information sales.