Law Firm Lead Generation Strategies
Law Firm Lead Generation Strategies
To ensure steady cash flow, your law firm needs monthly billable hours from new clients. While law firms get some new clients from referrals, your firm probably cannot survive depending on those. What should you do?
There are ways to get a steady stream of excellent legal leads. Keep reading to learn more about getting great leads for lawyers.
Develop Your Website
Your website is your law firm’s online business card. If your website’s design, appearance, and content are not up to snuff. So, it helps tremendously to have a fantastic website. Here are some tips to improve your website:
The colors used on your website make a significant first impression. They are more likely to contact you if they like how it looks. So, your web design team should select the color palette wisely. The color scheme you choose should represent your brand.
Most of your site visitors use a cell phone or tablet. Therefore, it is critical that your site displays properly on mobile devices or visitors will leave. If your firm uses WordPress to manage content, several themes are available that work well on most digital devices. Have your design team regularly check that the site displays correctly on Apple and Android devices.
The content and code on the website must be regularly optimized so search engines can find it. It is usually best to hire an experienced SEO company; most law firms lack the support staff to do this work. Your SEO company will ensure everything is perfect on your site for the best organic search rankings.
Static pages of content are boring. Instead, engage with prospects with videos, polls, graphics, and more to keep their attention.
Most visitors will leave if your website takes more than three or four seconds to load. Do regular speed tests across devices to see how fast your site loads.
Email marketing may be old-school, but it still works. For example, with a legal lead email list, you can send email newsletters to clients and prospects that help them with legal matters. It is estimated that more than
3 billion people use email globally, so it pays to engage in regular email marketing. Email marketing is an inexpensive way to reach your legal audience. There are many email marketing companies available you can use to send newsletters to your lists. Popular options are newsletters that provide helpful information. Constant Contact and MailChimp are popular email management companies that can send your newsletters. Grow your email list by putting free white papers on your website. Then, have users give you their email to receive the free information.
Having a great website is critical, but having a solid social media presence in your community is also necessary. Unfortunately, some lawyers still need to engage on social media more. If you do, your firm will stand out from the crowd. Post often on Facebook, Instagram, and others about your recent cases. Or, offer helpful information about popular legal topics. Of course, you should keep it professional, but it helps to show more of your human side on social media sites.
PPC advertising works effectively with the other legal lead strategies mentioned here. In most Google searches, the top results are usually paid advertisements. Focus on the keywords that legal prospects use when doing searches. Use the
Google Keyword Planner to find the best keywords for your niche.
Legal content is critical to generating legal leads. First, it attracts people looking for legal services in your specialty. For example, if your law firm focuses on car accidents, you should have regular blog posts that injured people would want to read, such as:
● How Can I Get More Money In My Car Accident Settlement?
●How Much Money Do I Need For Medical Expenses After A Car Accident?
●Can A Car Accident Attorney Help Me Find Medical Care After An Accident? Providing interesting and informative content will make visitors remember you if they need legal assistance. You can also revise some of your blog posts and use them to drive traffic on social media.
Using the above strategies will increase your firm’s legal leads. However, making the following mistakes will hurt your legal generation:
● Not following up: There are lawyers in your community. Follow up with a contact within minutes to ensure the lead goes to them. If you cannot answer the phone, email, or text immediately, let them know you got it and will contact them ASAP.
● Only using the phone: Many people prefer email and text these days. Use all means to contact the lead. Then, ask them which method they prefer.
● Following up at the same time daily: Your lead probably has a varying schedule as you do. Try to contact them at different times of the day.
There is no one way to obtain the best legal leads. Therefore, we advise that law firms have several lead sources to keep those prospects rolling in every month. This offers a steady stream of legal leads you can convert into new clients. Following these tips to optimize your law firm’s intake process will boost your ROI. However, it takes time, so it is essential to keep at it and never give up. Optimizing a law firm’s intake process takes time and effort, but persistence pays off. Want to enhance your legal lead stream? Contact Legal Lead Locator today for high-quality legal leads.